Driving Web Traffic through Google Adwords

If you are frustrated at how few folk are visiting your web site there is a simple and relatively low-cost form of advertising that you can use to generate traffic to your site. It is officially known as ‘Google Adwords’ but you are more likely to recognise it as the sponsored links normally shown down the right hand side of your search results in Google. Someone once described Google as the world’s largest advertising agency and it’s a fair description.

First you need to decide which search words or phrases you want to trigger your ad. If you are a restaurant in Auckland then you will choose search phrases like ‘Auckland restaurant’ ‘best Auckland restaurant’ and perhaps ‘Auckland seafood restaurant’. Google offers a free tool at https://adwords.google.com/select/KeywordToolExternal  to offer suggested terms and volumes.

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Mark Ling Interview
With over 60 income producing web sites that turn over in excess of ten million dollars per annum, Mark Ling knows a thing or two about making money online.

Mark considers himself a little lucky to get into Internet Marketing.  In 1999 he was working ten hours a week whilst studying at university.  A friend went online and built a web site on Geocities.  He displayed a banner ad by from a dating network offering a 50% commission.  Soon this was producing US$50 in advertising per month.  Mark realised that this equated to his own weekly income working for ten hours delivering pizza and working in a call centre, yet it only took his friend one afternoon to create the site. So he also built one. They both looked into affiliate marketing – building websites to sell products for other people and ten years later his online businesses employ a staff of 45 people spread across New Zealand, Australia, the United States and the Philippines.

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Firstly, do your research.
Find the search terms being used using the Google keyword tool. This will give you some ideas about what people are looking for. Buy some pay per click ads (Adwords) and run an online survey to ask your target audience what they are looking for.

Ask what led them to search for this information, what is the biggest problem that you face, and what information have you not been able to find elsewhere. Then look for the right people to create a guide that answers all of these questions.

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Clients often ask us how to get onto page one of Google and ideally to the first result. Recently we launched a client site and achieved the number one maps ranking out of 63 in the first month

So let’s look at the process.

We’ll assume that you have a new site. If it is an existing site make sure that you or your designer has completed each of these steps.

First you must pick several key search terms that have sufficient search volume and ideally are not overly competitive. Unfortunately some industries are very competitive so you just have work a little harder with these. The Google Keyword Tool is ideal for this.

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