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As a small business owner you already know that one of your biggest
challenges is generating more business. Some commentators tell you that marketing is a
funnel. Get customers in the top and they will magically pop out the bottom as premium high
value customers. But business owners tell us that this is not the case. They explain
that each sale can seem like tough work. Prospects do not automatically funnel into sales. As a
small business owner you already know that one of your biggest challenges is generating more
business.
| Make sure you download your FREE internet marketing guide on the right |
Some commentators tell you that marketing is a funnel. Get customers
in the top and they will magically pop out the bottom as premium high value customers. But
business owners tell us that this is not the case. They explain that each sale can seem like
tough work. Prospects do not automatically funnel into sales.
So we've literally turned the marketing funnel analogy on it's head. We
think that marketing is more like climbing a mountain. Where you're the mountain guide and
your business is the mountain. Guiding your clients to the top of your mountain is achieved
when you achieve a high value sale - whatever that means for you.
To whom it may concern,
Richard built a website for our new tuition company in December last year.
He has well surpassed our expectations of what we could have expected! He was
incredibly helpful with regard to content that we should put onto the site and was
always easy to get hold of if we needed advice. As I am completely hopeless when
it comes to things technical Richard had to have unbelievable amounts of patience when
explaining things to me and always managed to explain things in a way that I
understood. We have had many comments on how easy our site is to navigate and
read due to Richard's clever design. I would highly recommend Richard to
anyone wanting to build a new website!
Kim Anderson
Learning Support - Wellington
www.learningsupport.co.nz |
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The key to appreciating this is to acknowledge that there are many intermediary steps along the
way. If you take the right prospects with you, then the guiding is simple - if you try and drag the
only unqualified prospect you have, then it is very hard work.
When I required a website for the start-up of my new company I approached Marketing
Peak. The end result provided me with a cost effective customised site. I was impressed
with the speed in which MP completed the project and most importantly their
consultation process with a client. They were proactive in making recommendations and
the practicality they brought to the construction of the site as opposed to creating
something that would be limiting in its functionality. As a communication specialist it
is important to me to provide my clients with solutions that are tailored to their
individual requirements, that is why I now partner with Marketing Peak to achieve that
outcome.
Kevin Prestney, Director,
KBP Communications Limited |
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But the biggest distinction is that not everyone makes it to the top of
the mountain. One key is to have plenty of prospects lining up to try, and to having the best
systems and people to help them on their way.
The same applies in your business. If you only have a few leads then
you become desperate to convert them to a sale. And NO-ONE likes desperate. It is also a lot
easier to make sales if you have achieved milestones building relationships with your customers
along the way.
Do you want more
customers?
If you want more customers to buy from you, then the easist way is to have a larger pool of
potential customers that are exposed to your business. That's where we come in. We can
show you how to gain greater exposure, primarily through internet marketing because of it's lower
cost and also through more conventional marketing channels.
When you sign up for the Free Internet Marketing EBook on the right,
you'll also automatically join our newsletter. If you want to learn about marketing for your
small business then make sure you download the Ebook.
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